Website design industry statistics give us a thorough overview of the trends and specifics. Understanding the data is crucial for designers who aim to improve the constantly evolving online world.
Let’s have a look at the must-know stats for 2021.
Fascinating Web Design Statistics
- Slow load times cause an annual loss of just under $2.6 billion.
- The design makes up 75% of a website’s credibility.
- 74% of users prefer mobile-friendly sites.
- Over 26 million people worked as web developers worldwide in 2020.
- 88% of users won’t return to a site after a bad user experience.
- The website design makes up 94% of first impressions.
- 75% of a site’s appeal influences users’ judgment on credibility.
- As of September 2021, there are over 1.8 billion websites.
- Users’ first impression happens within 50 milliseconds.
Web Development Statistics
The online world is constantly changing, so fascinating stats are always on the horizon for the design industry.
1. Slow Load Times Cause an Annual Loss of Just Under $2.6 Billion.
(Source: Web FX)
- The design makes up 75% of a website’s credibility.
- 74% of users prefer a site that’s mobile-compatible.
- Over 26 million people worked as web developers worldwide in 2020.
But that’s not all website design statistics in 2021 have to show us.
2. There Are Over 1.8 Billion Websites as of September 2021.
(Source: Internet Live Stats)
- Website first impression statistics show users form an opinion within 50 milliseconds.
- 63% of customers will buy from a site that they trust. So while credibility might sound like a choice, it’s vital in getting online visitors that are willing to make a purchase.
- 44% of online consumers will leave a site without contact information.
- 54% said a lack of contact details reduced a site’s credibility significantly.
All this makes a lot of sense. Would you hire and pay a plumber without a way to contact them if something goes wrong?
But let’s go back to the basics.
What Is Web Design?
Web design industry analysis shows that design has many facets. But on a basic level, web design is the maintenance and production of online sites. It can include:
- Graphic design
- Interface design
- Software design
Depending on the project type, the design can fix an active site or start a brand new one. But what makes a good site? Let’s find out.
Responsive Web Design Stats
Above all, your website needs to be responsive. Broken links and missing information will discredit a site faster than you can say “oops.”
3. 86% of Customers Want to See Information About the Products and Services on the Home Page.
- Only 2% expected pricing on the home page. But 57% of consumers said vendor websites didn’t have any pricing information displayed. So, you need to find a balance. Would you visit a store if you had to guess the prices?
- Close to 50% of customers have left vendor websites because they couldn’t tell what the company does. Make it obvious, eye-catching, and informative.
- 42% get frustrated with popups.
- 37% can’t stand poor design and navigation. And that number will only go up.
You certainly don’t want people to feel angry or annoyed when they visit your site.
How Big Is the Web Design Industry?
Website design industry statistics show a worth of over $40 billion in the US for 2021. That’s just over a 3% increase from 2020. The industry is on the rise and will continue to grow year on year.
Thinking of becoming a web designer? It’s not as easy as most people think, and it takes a serious amount of work, dedication, and passion. It’s not for everyone, and here are some facts you should know.
Web Developer Facts
Web development has a lot of intertwining factors that make it one of the most sought-after jobs. Not to mention that the entire world runs online these days, so we need developers now more than ever.
4. Developers Need to Update Websites at Least Every Three Years.
(Source: Finoit Technologies)
- Web development in the US is expected to see job growth of 13% between 2018–2028.
- Graphic design industry statistics show that, on average, web developers made around $70,000 a year in 2018.
But prepare yourself for a career of learning. Web development is forever changing and evolving.
Is Web Design in Demand?
Absolutely! The industry is one of the fastest-growing worldwide. As the e-commerce world expands, so does the need for experienced designers. Predictions show that close to 18,000 jobs are available in design every year.
So what else should you know about website design facts?
5. Nearly 56% of All Internet Usage Happens on a Mobile Phone.
- Facebook ads with cinema graphics get 60% more views compared to static ads. While videos influence 73% of users, be careful, multimedia can slow down your site significantly.
- Site design makes up 94% of first impressions.
- Web users spend 80% of their time on a site looking at the left side of the page.
- Your visitors dedicate only 20% of their time to the right side of the page.
Knowing what elements to place on a web page and where is a big part of web design. You have to be strategic.
How Many Web Developers Are There?
In 2020, there were over 26 million web designers. The number increases each year as the need for skilled developers brings more work and a higher demand for niche skills. Some of these skills include:
- Computer literacy
- Attention to detail
- Understanding user experience
- Numeracy skills
If you think that’s interesting, there’s way more to learn.
Website Design Industry Statistics
The design industry is massive, and it can tell us a lot about where the online world is heading and what to expect.
6. Every Dollar Spent on UX Can Bring in Between $2–$100.
- Good user experience can increase customer conversion rates by as much as 400%.
- 52% of online consumers believe a quick load time affects their brand loyalty.
- According to 48% of customers, if a company isn’t mobile compatible, it doesn’t care about them.
Consumers feeling undervalued is a huge no for any industry, so businesses need to try their best to meet these expectations.
What’s the Importance of Website Design?
Nowadays, most businesses have at least some aspects online, meaning that consumers’ first impression of your content, service, or products happens through a screen. Business owners need to take advantage of that and enhance their UX efforts to drive sales and increase ROI.
Web Visitors Statistics
Regular online visitors share more than a few things in common when it comes to preferences.
7. 88% of Users Won’t Return to a Site After a Bad User Experience.
- 75% of a site’s appeal influences users’ judgment on its credibility.
- Over 70% of mobile internet users have experienced a slow loading site.
- Also, 51% have had a site crash or freeze.
- 40% of internet users abandon a site if it takes more than three seconds to load.
There’s so much that goes into the design process that it begs one question.
Can Anyone Do Web Design?
In the age of DIY web design that might sound easy. The truth is you need a certain set of skills to find your way. The basics are pretty straightforward, but a Youtube video won’t suffice when you get to the complicated stuff. That’s why companies hire experienced web designers.
8. 14% of Consumers Will Visit a Competitor’s Site Waiting for the Original Site to Load.
- Bounce rates increase by 32% if a site takes one to three seconds to load.
- That goes up to 90% if it takes five seconds.
- And if your page needs six seconds to load, expect a bounce rate of 106%.
- Lastly, if loading time goes up to 10 seconds, the bounce rate hits 123%.
So, the bounce rate increases dramatically for each second a site takes to load. Customers have high expectations of well-designed websites.
9. 72% of Customers Want a Site to Be Mobile-Friendly.
(Source: Search Engine Watch)
- Nearly 75% of consumers will return to a site if it works well on mobile.
- A one-second delay reduces customer satisfaction by 16%. There needs to be a balance between getting everything on the page, improving customer satisfaction, and still having the site load quickly.
- A study of over 500 mobile and desktop sites found that the average load time for mobile sites was around 27 seconds and about 10 seconds on desktop ones. That’s way too long.
As the web is constantly changing, there are some website design trends we should focus on.
10. 65% of Customers Need Content That Displays Well on Their Device.
- 64% feel satisfied when the content can hold their attention.
- 54% need the site to be visually appealing.
- 49% feel satisfaction when the content is personalized to their interests.
- 45% of users need correctly displayed content across multiple devices.
As you can see, it’s not all about the colour or the design. Making a successful site has multiple aspects, which is why good web designers are in such high demand.
Let’s check what the essentials are when looking at new websites and their designs.
11. Using HTML5 Can More Than Double a Site’s Views.
(Source: Michael Hartzell International)
- Blue is the favorite color for 35% of women and 57% of men.
- You can increase traffic by 3% if you choose green, 2% with blue, and 1.6% with purple.
- 27% of sites use HTML5 and account for 49% of total online views, which is massive.
There’s quite a lot to consider when you’re making a website and following a checklist before launching helps. First-time designers need to clear out the basics to make room for improvement in other areas.
Business Website Statistics
We live in an online world, but how are businesses keeping up with the growing need for an online presence?
12. Only 64% of Small US Businesses Had a Website in 2018.
- The cost was the main reason why 26% of small businesses lacked a website.
- Over 25% of small companies spend less than $500 a year on their sites.
- One in five small businesses chooses to maintain social media accounts over a website.
Now we have a pretty good understanding of why businesses aren’t building sites. You have a few reasons you can use to convince business owners that they need a web designer. But that’s all for the US, and we’re curious to find out how things are going in Australia.
Design Stats Australia
Graphic design is a big industry here. With so much of the population being online, it’s easy to see how the industry works.
13. Australia Has Over 26,000 Graphic Designers.
(Source: Australian Government National Skills Commission)
- 68% of them work full-time.
- The average age of an Australian graphic designer is 35.
- 55% of them are female.
These are pretty unique stats since most of the industry is run by men. It’s awesome to see that women are stepping up in a big way as part of the growing market. But that’s not all, let’s check out more website statistics for Australia.
14. Mobile Devices Account for 45.2% of Australian Internet Usage.
- 16.19 million Australians use Facebook.
- 11.36 million of them are on Whatsapp.
- 89% of the Australian population use the internet — 20.32 Million.
It’s clear why there’s a need for more web workers, but what are the rates for web design in Australia?
15. The Average Salary for an Intermediate Designer Is Around $80,000 A Year.
- UX statistics for Australia show the average senior UX designer makes $130,000 a year.
- In contrast, a junior UX developer makes around $45,000 a year.
The website design market is growing at an alarming rate globally. If businesses want to ensure consumer satisfaction, they need to keep up with their expectations.
16. Load Times Are Important for 52% of Online Consumers.
(Source: Think with Google)
- In 2011, users spent 43 minutes on desktop sites each day and 32 minutes on mobile internet sites.
- In 2020, users spent 38 minutes on desktop sites and 143 minutes on mobile.
- Web design statistics show that in 2018, close to 80% of consumers made orders from their phones. Also, 40% of all Black Friday orders came through mobile.
- The US had over 500 billion online sales in 2018.
That’s a serious amount of money designers, and creators can miss if they don’t jump on board soon. Also, e-commerce is well and truly taking over the world and traditional shopping. So, what can businesses do to ensure customer satisfaction?
17. Close to 50% of Customers Will Refresh a Page if It Takes Longer Than Three Seconds to Load.
- 22% will close a tab.
- Website speed statistics reveal only 35% of online marketers say fast loading speeds are a priority.
Can you notice the correlation? Slow load times can affect profit dramatically. Designers, marketers, and creators must work together and keep load times in mind for online promotions.
While a video is usually a good idea, what does it mean for customer satisfaction? If the site can’t keep up and takes a minute to load the page, it’s not worth it. Weighing out the pros and cons for every aspect of a website is a massive part of the designer’s job.
Website design industry statistics give us much-needed insight into how the industry works, what makes it tick, and why it’s so important.
The internet has changed the way we do everything, and we need to keep on top of how it morphs. Design is at the forefront of customer retention and product exposure. You get one chance to make a first impression, and crafting a visually appealing website is a big part of it.