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30+ Engaging Voice Search Stats to Know in 2021

Voice search stats show massive growth in the voice technology market globally. 

Users are getting used to applying voice technology in their daily routine, so businesses and marketers need to keep an eye on the growing need for voice search, activation, and compatibility.

To help you stay on top of the growing voice search market, we’ve compiled all the latest relevant info you should know. 

Let’s jump right in.

Little Known Voice Search Stats

  • 27% of the global online community does voice search on mobile. 
  • In 2019, around 111 million Americans used a voice assistant monthly.
  • Estimates show 55% of US homes will have a smart speaker by 2022.
  • 21.15% of US voice assistant users spend money on movies and entertainment.
  • In 2018, over 1.35 million Australians had a smart speaker.
  • In 2017, Amazon’s Alexa accounted for 62% of the digital assistant market.
  • In 2021, 38% of UK adults own a smart speaker. 
  • 27% of the online population uses mobile voice search.
  • 35% of mobile users between 16–24 years old use voice technology.
  • 85% of US voice tech users trust the recommended products without additional research.

Search by Voice Stats And Facts

Technology is changing rapidly, including how we search online. Let’s have a look.

1. 27% of the Global Online Community Uses Voice Search On Their Mobile. 

(Source: Voice Search Insight Report)

  • Over one billion devices have Google Assistant.
  • Between 2018–2019, active users of Google Assistant quadrupled.
  • 61% of the global population own a smart device with voice technology. 

But that’s not all. Let’s have a look at more voice search stats. 

2. In 2019, Around 115 Million Americans Used a Voice Assistant Monthly.

(Source: Statista)

Voice isn’t just simplifying searches. It’s helping people in uncertain times.

3. Voice Search Trends Show Takeout Purchases Are Most Common — 34%.

(Source: VERSA)

  • Next on the list is groceries with 31%, followed by book purchases at 24%. Most of the items are low-cost. 
  • Estimates show 55% of US homes will have a smart speaker by 2022. The number has increased dramatically since the COVID outbreak. 63% of US shoppers are wary of going to the shop and prefer doing it online. Smart speakers make it easier. 
  • By 2023, voice-assisted shopping will grow by about $80 billion per year. 

But what’s the situation in other countries?

Voice Search Statistics Australia

Let’s see some interesting trends from Australia.

4. In 2018, Over 1.35 Million Australians Had a Smart Speaker.

(Source: National Australia Bank Limited)

  • One in three Australians was thinking of buying a smart speaker in 2019. 25% for themselves and 12% as a gift. 
  • Once Australians have a speaker, they use it a lot. Two out of three do voice searches daily
  • Interestingly, a third of the homes with a smart speaker have more than one

But what do Australians use these voice-activated home devices for?

5. 61% of Australian Smart Speaker Owners Use It for Music.

(Source: National Australia Bank Limited)

Let’s have a look at another fierce competitor on the market. 

A white phone with whit earphones plugged in lying on a wooden table

UK Voice Search Stats

The UK has become one of the leading countries for smart speakers.

6. In 2021, 38% of Adults in the UK Own a Smart Speaker. 

(Source: Voicebot.ai)

  • Out of the UK’s 52 million population, that’s 20 million smart speaker owners. 
  • In 2019, only 13% had a smart speaker — that’s a 25% increase in two years
  • The rise began in 2020 when it jumped from 13% ownership in the UK to 30.7%. The change is attributed to the mass lockdowns due to COVID-19. 

The market for voice-activated technology has grown exponentially in the last ten years. Let’s have a look at how people use the voice predict the most.

Voice Searching Statistics

It’s good to know what consumers do with voice technology so that you can use it to your advantage. For example, Wix reviews show you have the option to add a voice commenting function.

7. 51% of Voice Search Is for Product Research. 

(Source: Localsearch Operations) 

  • 58% of voice searches are for obtaining local business information. 
  • 28% of those will follow through with a direct call to the business. So it will be vital for companies to keep up with the technology. 
  • 35% of voice searches are for recipes, general information, and contact details. 

But that’s not all. Let’s explore some other voice shopping statistics.

8. 21.15% of US Voice Assistant Users Buy Movies and Entertainment.

(Source: Search Engine Journal) 

  • Games are next with 18.94%.
  • Travel is still relatively low at 11.89%. But since it’s a more significant purchase, this could change rapidly as more people trust voice technology.
  • Furniture comes in at 9.25%. That’s simply because most buyers want to see the products in person. It’s also likely to change with expanding technology. 

Here’s what users genuinely like about the search by voice.

9. 27.31% Love Shopping Hands Free. 

(Source: Search Engine Journal) 

  • 20.7% like that they can do other things while shopping.
  • 18.94% think they get results faster with voice technology compared to traditional typing.
  • 9.25% feel it’s a more natural way of searching.

But voice search stats also show the aspects customers don’t like.

10. 31% of Americans Don’t Feel Comfortable Using Voice Assistance for Shopping.

(Source: Search Engine Journal) 

  • 23.35% say they don’t trust putting their payment information through voice technology. Given the rise in cybercrime, that’s entirely understandable.
  • 21.15% dislike shopping through a smart speaker without a screen. 
  • 16.74% believe they can type faster to get what they want.

There are growing concerns surrounding virtual assistant statistics. 

 11. Between 2018–2020, Concerns Over Devices Recording Conversations Grew by 17%.

(Source: Voicebot.ai)

  • 25% of smartphone users said their phones currently have all the voice technology they need.
  • 11% felt home speakers are too expensive. But that’s trending downwards with the release of cheaper devices from all market players.
  • The privacy risks of voice technology concern 30% of US adults. 

Let’s have a deeper look into specific voice assistant technology.

Alexa speaker in grey with a white background

Alexa Web Stats

Alexa is one of the leaders in voice technology. 

 12. In 2017, Amazon’s Alexa Accounted for 62% of the Digital Assistant Market.

(Source: Statista) 

But Amazon isn’t the only kid on the block.

Google Home Statistics 

 13. In 2018, Google Home Surpassed Alexa for the First Time With Nine Million Sold Devices.

(Source: Forbes)

  • Compared to the 2.9 million Google Home devices sold in 2017, that’s a massive difference. 
  • Out of the popular AI systems, Google Assistant can answer the most questions with over 90% accuracy. Alexa and Siri are just over 80% each.
  • In 2018, Google Home made over $3.4 billion. 

The smart speaker market is changing rapidly. Let’s explore some interesting smart speaker statistics.

Voice Search Stats – Changing Markets

Recent market trends are showing a shift in product purchases.

 14. In 2020, Amazon Held 53% of the US Smart Speaker Market.

(Source: Voicebot.ai)

  • Compared with the 62% in 2017, that’s a 9% drop in three years. 
  • In 2018, Google held 18.4% of the US market. In 2020, that nearly doubled to 30.9%.
  • Meanwhile, Apple held only 2.8% of the market in 2020.

So, that’s the home speaker market. But what about devices we already have?

Human holding a phone and working on a laptop

Voice Search Mobile Statistics

Smartphones have become a huge part of our daily lives, so it makes sense for tech companies to install voice technology. 

 15. 27% of the Online Population Uses Voice Search On Mobile.

(Source: Think with Google)

  • 20% of all Google searches in the app are with voice.
  • Indonesia has the highest mobile voice search population, with 38% using the technology.
  • China comes in second at 36%, and India is third at 34%. 

Additionally, there are interesting demographics that tell us much about the speak search stats. 

 16. 35% of Mobile Users Between 16–24 Years Use Mobile Voice Technology.

(Source: Global Web Index)  

  • 31% of those between 25–34 use voice mobile technology.
  • Next, people between 35–44 are at 25%. 
  • 18% of users are between 45–54 years old. Lastly, 11% are between 55–64. 

So, what do voice search stats tell us about customer needs?

Voice Search Marketing

Finding the right web page builder is vital to implementing voice functions. Companies wanting a share in the market for online purchases should take note of the changing dynamics.

 17. The Average Voice Search Answer Is at a 9th Grade Level.

(Source: Backlinko)

  • Keep things simple. Short answers of 29 words or less are a high priority for Google search. 
  • Engagement is vital. On average, relevant answers have about 1,200 shares on Facebook. So, make it interesting. 
  • Get the basics right first. 75% of content ranking high in desktop mode will also get voice results. 

Another fascinating aspect is how SEO works with voice technology. Search by voice only brings up a single answer, so who gets the customer?

 18. 85% of US Voice Tech Users Trust the Recommended Product Without Additional Research.

(Source: Sydney Business Insights)

  • 40% of 16–24-year-olds in Australia use voice search monthly. It’s becoming necessary to find out how to be the only answer to a question asked via voice search.
  • Voice searches in Australia are growing and changing the marketing game. 25% of all searches in Australia are through voice. 
  • People can talk four times faster than they can type, so it’s no wonder technology is shifting to make it easier for us. 

With changing markets and the growing need for information by voice, businesses should learn to keep up with the demand.

Wrap Up

Technology is constantly changing, presenting us with new ways to browse the Internet.

Voice search is one vital function that’s here to stay. 22% of the global online community use it monthly on their mobile. 

Voice search stats show that voice assistance and commands are slowly but surely making their way up to standard typing rates.

Businesses that want to remain relevant and on top of their customer base should do their best to integrate voice technology wherever possible.

FAQ

What are voice-activated speakers?

Smart speakers are devices you can control with your voice. For instance, if you want to play music, find out the weather, or even order something, you just have to say the word. The top two competitors on the market are Amazon’s Alexa and Google Home. 

What is the voice revolution?

It’s the change in how people use technology with voice rather than traditional typing. More and more users worldwide are applying voice technology to search, purchase, and browse the Internet. Voice is becoming a big part of purchasing behaviour, too, with 85% of users trusting the voice assistant suggestions. 

How to know if Google Voice is activated?

Go to your Google app and tap on the Settings. Once there, open the voice match option. You’ll see if the device you’re on has Google Voice activated. You can enable or disable the function from here. Alternatively, simply say ‘hey Google’ — if your voice matches, the assistant will start.

How to search by Google Voice?

Open a new tab of Google on your browser. You’ll see a microphone on the right side of the search tab where you usually type. Click it and, once the mic is red, it’ll pick up what you’re saying. On your phone, it’s easiest to enable the ‘hey Google’ function. You simply have to say it out loud.

How to adjust the Alexa volume scale?

Using your voice to ask the speaker to lower or increase the volume will turn it up or down by one point. Alternatively, you can ask the speaker to set a specific volume level between 0–10. Also, Alexa understands percentages, so asking to increase by 50% works, too. 

Can I have two Google homes?

Absolutely! It’s one of the product’s best features. You can move around the house and stay connected. You won’t ever miss a song, alarm, or notification. Also, you can add up to six people on each device, so it’s super easy for others in the house to use them. 

How much is Google voice data usage?

You can make calls using Google Voice, which is super helpful on Wi-Fi. But if you use Google Voice on a standard network plan, it costs $0.01 per minute on landline and $0.02 per minute on mobile. If you start a call off Wi-Fi, it will continue like that, even if you connect to the Wi-Fi in the process. 

Did the Google Voice rate increase?

Yes, Google is currently phasing out hangouts to make way for upgrades to Google Voice and Chat. Google Voice is available in Australia, but the app’s best feature isn’t. You can’t forward calls from the Google number to a number with an Australian network provider. 

What do people use voice search for the most?

Voice search stats show most use it for music, getting weather information, and answers to questions. Some purchase groceries, entertainment, and even take out. Overall, users love that they can run more of their lives hands-free. They can control lighting and even temperature without touching a single button. 

  1. Voice Search Insight Report
  2. Statista
  3. VERSA
  4. National Australia Bank Limited
  5. Voicebot.ai
  6. Localsearch Operations
  7. Search Engine Journal
  8. Voicebot.ai
  9. Statista 
  10. Forbes
  11. Think with Google
  12. Global Web Index
  13. Backlinko
  14. Sydney Business Insights

About the author

Emma Miles

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