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50+ Fascinating UX Statistics to Know In 2021

UX statistics are growing rapidly, with much more emphasis on the client’s experience than ever. 

Organizations are beginning to realize how every part of their business can affect their representation and client relationships on a worldwide scale.

Understanding UX is an absolute must for any company that wants to claim a part of the growing e-commerce world.

The Best UX Statistics to Know

  • 88% of online shoppers are unlikely to return to a site after a negative experience.
  • Each $1 spent on UX brings in $100 — that’s a 9,900% ROI.
  • Bad usability causes 70% of online businesses to fail.
  • Only 55% of companies conduct online usability tests.
  • 75% of online shoppers who experience freezing, long load times, or crashing won’t complete their order.
  • 50% of shoppers won’t use a shop they like if the website isn’t mobile compatible.
  • When a mobile site takes longer than three seconds to load, 53% of visitors leave.
  • Focusing on UX design can increase website sales by as much as 400%.
  • The expectation for UX research on a site increased by 30% between 2018–2019. 
  • According to 70% of CEO’s, UX is key to differentiating a company from competitors.

What Does UX Stand For?

Before we jump in, you need to understand what UX (User Experience) is. UX is the customer experience with a brand, company, products, advertising, and the employees involved. Each part affects the other, so whether a customer is shopping online or in-store, you want their experience to be the best possible. 

We use UI (User Interface) interchangeably with UX. These are the parts users actually interact with. So, the website design, layout, colours, and fonts make up the UI, which affects the UX. 

Mobile UX Stats

1. 85% of Mobile Internet Users Expect Mobile Sites to Load Faster Than on Desktop.

(Source: Designing for Performance)

  • 61% of customers improved their opinion of a company after a good mobile experience. 
  • A poorly designed mobile website leads to 57% of internet users not recommending the business. Mobile-friendly web builders like Strikingly are a must.
  • 85% of internet users believe a mobile website should be good or better than a desktop site. 

But that’s not all — UX statistics for mobile show more fascinating insights. 

2. Mobile Websites Make Up 63% of Retail Websites Visits. 

(Source: Sweor)

  • 50% of America’s total e-commerce revenue came from mobile sales in 2018. 
  • 83% of mobile users believe that ease of use across all devices is vital.
  • If a mobile site takes longer than three seconds to load, 53% of visitors will leave. 

Mobile website user experience statistics show what customers expect from a company’s website. Let’s have a look.

3. 67% of Online Shoppers Are More Likely to Buy From a Mobile-Friendly Site.

(Source: Think with Google) 

  • 61% of users say if they don’t find what they need immediately on a mobile site, they’ll exit and go to the next site.
  • 50% of shoppers won’t use a shop they like if the website isn’t mobile compatible. 
  • 48% of users get frustrated when a site isn’t mobile-friendly. And that’s the last feeling you want to evoke in customers. Plus, 36% feel they have wasted their time by visiting the site. 

Did you know that 27% of the online population uses mobile voice search? It’s becoming increasingly important for mobile compatibility each year. 

Now, to understand customers better, it’s good to have an idea of what they dislike. 

Human holding papers with notes and pressing buttons on a tablet

Bad UX Stats

The only thing more helpful than good UX stats is the opposite. They tell us what we’re doing wrong and how we can do better.

4. 88% of Online Shoppers Are Unlikely to Return to a Site After a Negative Experience.

(Source: Designing for Performance)

  • 75% of online shoppers who experience freezing, long load times, or crashing won’t complete their order. Users have become weary of sketchy websites. It’s no surprise since cybercrime stats show that such attacks cost the global economy about $6 trillion a year.
  • Bad mobile site experience made 52% of users less likely to engage with a company.
  • Design statistics show usability that’s bad causes 70% of online businesses to fail.

User experience can have a huge impact on a business, whether it’s good or bad.

5. If Images Take Too Long to Load, 39% of Users Will Leave.

(Source: Sweor)

  • 60% of internet users who don’t find what they need from a website will also leave.
  • Since only 55% of companies conduct online usability tests, it’s no wonder that 68% of internet users simply give up on a site because they feel like the company doesn’t care enough for its customers. 
  • If a website is unattractive or the layout is difficult to follow, 38% of visitors will stop engaging with it.

Bad usability is another factor.

6. 62% Of Users Will Tell Others About a Bad Experience. 

(Source: Intechnic Corporation)

  • Design agencies believe 77% of the bad user experience is a company weakness.
  • Retailers lose $3.4 billion annually because of slow websites.
  • 96% of online users have encountered a site that wasn’t mobile compatible. 

Additionally, a bad UX design will also affect customer opinion. 

7. 79% of Users Will Exit a Site and Go to a Competitor If They Don’t Like the Content.

(Source: Think with Google) 

  • 13% of users that have a bad experience will tell 15 or more people. So keeping customers satisfied is imperative to positive word of mouth.
  • Poor website UX means developers spend 50% more time reworking and fixing projects. 
  • According to customers, as many as 72% of company websites fail, with a 59/100 for user experience. 

But it’s not all bad.

Good User Experience Statistics 

So we had a look at the bad, but what do good UX stats have to show us?

8. 86% of Customers Will Pay More for Improved Customer Service.

(Source: Skyhook)

  • 23% of users that have a positive site experience will tell ten or more people about it. 
  • In 2018, 21% of enterprises had a Vice President of Design or a Chief Experience Officer. UX statistics show that number went up to 29% in 2019.
  • You can solve 65% of user experience issues by testing your site on five users. It’s not a high price for something that affects a huge part of your business.

But is it all the same for B2B? 

B2B UX Statistics

Business to business (B2B) user experience is the backbone of many companies. Let’s have a look. 

9. 60% of B2B Buyers Think Mobile Plays a Crucial Role in Their Purchases. 

(Source: Smart insights) 

  • 65% of B2B buyers prefer digital channels over sales calls or presentations. So, it’s no surprise that 91% of B2B searches are on mobile devices, as well as 25% of B2B purchases. 
  • 78% of B2B buyers believe the way a business uses technology indicates how well they operate. 
  • 73% of B2B customers want to see pricing information on a company’s website. 

B2B is only one aspect. Let’s check the stats on B2C?

B2C UX Statistics

B2C sales go directly from a business to the customer. Let’s see how UI and UX influence that relationship. 

10. A Mere 7% of Companies Create Custom Marketing Based on User Interactions.

(Source: Intechnic Corporation)

  • That’s a slippery slope, leading to companies not engaging with consumer needs. 64% of B2C companies can’t connect insights from members of the buying process. 
  • Surprisingly, only 33% of B2C organizations interact with customers before purchase. 
  • 55% of B2C businesses grapple with a restricted understanding of consumer insights.

So how big a role does design play?

Man typing on laptop with a notebook off to the side on the desk and a takeaway coffee on the other side

Web Design Statistics

Together, UX and UI play a crucial role. Let’s see what this means.

11. Consumers Base 94% of First Impressions on the Website’s Design.

(Source: Sweor)

  • A well-built user interface can increase website conversion rates by 200%
  • Focusing on UX can increase website sales by as much as 400%
  • A user forms an opinion about your website in 50 milliseconds — no time to read the content but plenty to judge your design decisions. 

Thanks to positive user experience impact, businesses can improve earnings dramatically.

UX ROI Statistics

ROI stands for return on investment. We’ll be looking at how UX can improve your ROI. 

12. Each $1 Spent On UX Brings In $100 — That’s a 9,900% ROI.

(Source: Forbes) 

  • Content marketing costs 62% less than traditional marketing
  • Companies that measure their ROI are 12 times more likely to have a year on year improvement in returns. 
  • UX conversion statistics show having well placed, and timed content distribution can improve the customer rating by 20%.

That’s  all very interesting, but what about the people you’re dealing with?

UX Statistics & Personalisation 

For users, it’s not just about how easy to use a site is. 

13. 76% of Online Customers Believe a Company Should Understand Their Needs.

(Source: Intechnic Corporation)

  • Personalizing user experience is fundamental. 33% of users who ended a business relationship did so because the experience wasn’t personalized.  
  • 84% of users say an organization treating them as an individual customer is essential for spending their hard-earned money. If you aren’t catering to this, that’s a considerable UX risk. 
  • It should come as no surprise that for 84% of consumers, the user experience is just as important as the actual product or service.

Frictionless UX makes things easier for the users and improves their experience. Let’s have a look at more interesting stats.

Two people sitting at the same desk, each have a laptop and working on some papers between them

User Experience Statistics

So, why is UX so important?

14. Users Want Sites to Load in Two Seconds, 40% Will Exit if It Takes Longer.

(Source: Designing for Performance)

  • 63% of users would use a chatbot to communicate with a business. 
  • Poor customer service leads to 89% of customers preferring a competitor.
  • 46% of users feel the main reason for leaving a website is that they don’t know what the business does. Make sure your message and objective are clear from the get-go.

But UX analysis also brings forward some interesting points. 

15. According to 70% of CEO’s, UX Is Key to Differentiating a Company From Competitors.

(Source: CustomerThink)

  • 65% of businesses report that demand for UX research has gone up every year since 2018.
  • 420 million internet users worldwide use an ad blocker. 42% of users will leave a site with an animated ad.
  • 61% of Millennials have no problem sharing personal data with a site if they receive a more tailored and personalized user experience.

UI and UX statistics help us better understand the growing customer market.

16. 66% Of Millennials and 62% of Baby Boomers Expect Real-Time Interactions.

(Source: Intechnic Corporation)

  • The expectation for UX site research increased by 30% between 2018–2019. 
  • 50% of mobile users start scrolling within ten seconds of the page loading.
  • Also, 90% of mobile users scroll within 14 seconds, putting to rest the UX scrolling stats debate on whether users mind scrolling or not. It has truly become our second nature. 

What’s more, website and user experience statistics show even more interesting insights. 

17. Video UX Statistics Show 72% of Consumers Prefer Video Over Product Description.

(Source: Millermedia7)

  • A video on a webpage can increase site interaction by 157%
  • A call to action button is also essential. But only 47% of websites use this button accurately.
  • Landing page UX statistics show users only spend about six seconds looking at a site’s main image.

UX has exploded over the past five years. So, what do industry leaders predict in the future?

UX Predictions

What can we expect from UX from now on?

18. 80% of UX Designers Feel Artificial Intelligence Will Impact User Experience By 2023.

(Source: CustomerThink)

  • 64% believe voice interfaces will have an impact. 
  • Virtual reality (VR) is expected to grow from a $0.5 billion market in 2017 to a $3.2 billion industry in 2024.
  • COVID has changed the world dramatically. Healthcare AI is expected to increase from $684 million in 2018 to $11 billion annually by 2025.

The loss for a company that isn’t on top of UX is massive. 

Cost of Bad UX

Focusing on UX may sound like a lot of business expenses. But if they don’t focus on UX and UI, the loss could be massive in the long run. 

19. On Average, a Business Loses $327 per Customer That Leaves.

(Source: Momentum Design Lab)

  • 45% of customers will exit a site if the registration is complex. 
  • Industries lost $200 billion from wasted development time. Between 5%–15% of development projects are abandoned after delivery because of bad UX. 
  • In 2014, good UX added $1.8 billion to airlines. 

Understanding its importance, how much does a UX designer make?

20. The Average Salary of a UX Designer in the US Is Around $100,000. 

(Source: PayScale)

  • UX statistics for Australia in 2021 show the average senior UX designer makes $130,000 a year. 
  • The average for an intermediate in Australia is about $80,000 a year. 
  • UX design statistics in Australia show a junior UX developer makes around $45,000 a year. 

UXUX is fast becoming one of the most desired positions, and for a good reason. Your first step is looking for the best website builder to help you out along the way.

Wrap Up

Technology is changing rapidly, and with it, people experience businesses, products, and services in new ways. 

UX isn’t a new concept, but the way we use it today is. Since consumers and related businesses are the backbones of any organization, ensuring their satisfaction is paramount. 

The more positive the response to any aspect of an organization, the greater the chance of bringing in new customers and clients. 

FAQ

What does UX stand for?

UX stands for user experience. You’ll come across this term a lot but trying to understand every aspect of it is near impossible. It has many moving parts like design, usability, first impressions, point of sale, online drivers, SEO, and readability. The list is endless. 

Why is user experience important?

UX allows a business to have control over a customer’s view on its product or service. A good UX strategy can be the deciding factor for a successful business since 88% of online shoppers are unlikely to return to a site after a negative experience. 

What is user-based design?

User-centred design is when designers keep the user in mind throughout the design process to improve the experience of a product or service. A lot of research goes into what users want and expect from a specific market. Based on it, designers make strategic decisions to improve users’ impressions. 

What are UX best practices?

Peter Morville explains that quality UX information must be usable, useful, desirable, findable, credible, accessible, and valuable. There’s no point in slapping info on a page. It has to carry weight for users to engage with it. 

What is UX impact on revenue? 

Massive! The world is changing rapidly, and consumers want options, particularly when online shopping. If a user has a good experience on your site, they’re way more likely to return. Businesses with good UX have increased revenue by as much as 37%.

How do usability testing and UX affect one another? 

Usability testing revolves around checking whether a product or service is usable to the target market. Based on the feedback, they’ll change certain aspects to make everything run smoothly. Usability testing allows companies to study their UX effectiveness before going live. It ultimately saves a lot of time and money.

What jobs are available in UX?

User experience statistics show a massive shift in the job market. UX is becoming an absolute necessity for companies to continue growing with tech changes and consumer expectations. Some UX job roles include UX researchers, UX writers, UI/UX developers, information architects, and usability analysts. 

Do I need a degree to be a UX designer?

Not necessarily. UX case studies show that while 90% of UX designers have a degree, most have nothing to do with UX. You need the right skills to be in UX. So if you’re someone who enjoys constant learning, trends, design, and working with others, a UX job might be a good choice for you. 

Is design important for UX?

Yes! Statistics for designs in UX show that 94% of a customer’s first impressions are design-related. That’s why it’s vital to do product research. You need to understand the market and what your product needs to stand out. UX statistics prove you only have one chance to make a first impression. 

  1. Designing for Performance
  2. Sweor
  3. Think with Google
  4. Intechnic Corporation
  5. Skyhook
  6. Smart insights
  7. Forbes
  8. CustomerThink
  9. Millermedia7
  10. Momentum design lab
  11. PayScale

About the author

Emma Miles

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