35+ Ultimate Small Business Website Statistics

90% of all businesses in Australia are considered small, and they employ 40% of the workforce.

To make a small business successful, you need to know how to use marketing to your advantage, starting with small business website statistics and how that can affect your business. 

Unfortunately, while many choose to rely on traditional marketing, it simply isn’t enough these days. It’s all moving online and fast, so you need to know what you’re doing. 

The internet is vast, but don’t get overwhelmed. We’re here to guide you through everything you need. 

Let’s jump right in. 

Fascinating Business Website Statistics

  • Users make the first impression on your website in 50 milliseconds
  • 61% of small businesses use social media for marketing. 
  • Almost 90% of users won’t return to a website after a bad experience. 
  • 70% of small businesses don’t have a clear call-to-action button.
  • Between 70%–80% of customers research brands online before making a purchase or going in-store.
  • Small business website statistics for 2021 show only 62% have a website.
  • Less than 30% of small businesses monitor their analytics, track calls or coupon codes.
  • 47% of small businesses spend less than $10,000 a year on marketing.
  • Organizations that use blog posts see a 126% increase in leads compared to those that don’t. 

Small Business Marketing Statistics

Small businesses rely on marketing. So let’s explore why it’s so essential and what they could be doing wrong.

1. 70% of Small Businesses Don’t Have a Clear Call-to-Action Button. 

(Source: Usability Testing)

  • Website first impression statistics show users form an opinion about your website in 50 milliseconds. 
  • Surprisingly, over 50% of the top Fortune 500 companies don’t have a CTA button on their homepage. 
  • 80% of those companies also lack a newsletter sign-up button. 

So, what do small businesses use for marketing?

2. 62% of Small Businesses Use Social Media for Marketing. 

(Source: Clutch)

  • 40% of them use email for marketing.
  • Online business statistics show 62% of small businesses have a website. 
  • 47% of small businesses spend less than $10,000 a year on marketing.
  • It’s surprising as content generates three times as many leads as traditional marketing.

If being online is so beneficial and with so many affordable website builders, why don’t some small businesses have a website? 

3. 11% of Small Businesses Without Websites Don’t See the Value of Having a Website.

(Source: Fundera)

  • Additionally, 80% don’t put money into content marketing at all.
  • Less than 30% of small businesses monitor their analytics, track calls or coupon codes. Surprising when so many website builders like Duda allow their users to track visitors by connecting their Google Analytics account seamlessly. It’s never been so easy.
  • 87% of small to medium-sized businesses don’t differentiate their contact information from the other text on their website, making it difficult for users to find. 

Overall, there’s a lot of room for improvement.

Phone screen with social media apps

Websites for Small Businesses in Australia

Most businesses in Australia are small so let’s have a look at what they can show us. 

4. 90% of Businesses in Australia Are Considered Small.

(Source: ASBFEO)

  • Small businesses online in Australia make up 33% of the country’s GDP
  • These businesses employ more than 40% of the Australian workforce.
  • Nearly 40% of small businesses without a site said they’d take the plunge if it were an easy process. 

So what about businesses that don’t have a website? 

5. 59% of Australian Small Businesses Lack an Official Website. 

(Source: GoDaddy)

  • 44% of them said their business was too small to have one.
  • Statistics on small business website costs show 30% think it’s too expensive.
  • 17% said they don’t have enough time to make or manage an official website. 

Can building an official website help small businesses, and how?

6. 70% of Small Australian Businesses Report Having Issues With Their Site.

(Source: GoDaddy)

  • Close to 60% said their website helps them with consumer enquiries. 
  • 58% said it created new business opportunities. That’s a big incentive for small businesses to start marketing.
  • SMB statistics in Australia show that if we add up the medium-sized businesses, the total makes up 99.8% of all companies. 

Australian companies are looking for an easy way to communicate with consumers that won’t break the bank or require much tech knowledge. 

Hand holding a phone

Small Business Internet Marketing

What do users look for on a small business website?

7. 47% of Users Look at the Website’s Products and Services First.

(Source: Ko Marketing)

  • 33% go to the home screen.
  • 16% look at the “About Us” page first. 
  • Small business growth statistics in 2021 show 19% of users use social media to help them find the right vendor. 

While it’s vital to know what consumers are looking for, we should also know what might cause them to leave a website.

8. 44% of Users Left a Website Because It Lacked Contact Information. 

(Source: Ko Marketing)

  • 46% of consumers get annoyed when they can’t tell what a business does from its website information. 
  • Small business website design statistics show poor navigation causes 37% to leave the site. 
  • Also, 33% leave the page as soon as an automatic video or audio starts playing. 
  • Close to 70% of customers left the site because the field requirements were too excessive.

Now, let’s focus more on websites for small businesses. 

Small Business Website Statistics

Having a Call-to-action (CTA) is imperative, but what else can make or break a small business website?

9. Nearly 39% of Designers Agree That Most Small Businesses Don’t Have a CTA.

(Source: GoodFirms)

  • Almost 27% of web designers point out bad typography or poorly placed content as a problem for small businesses. 
  • Over 88% of users leave a site because of slow loading times
  • Close to 85% of web designers for the top small business websites believe crowded website content is a mistake of many small businesses. 
  • Just over 73% of them also believe businesses need a website that’s compatible with a variety of devices. 

All this information is great, but why should small business owners care? 

10. Over 70% of Mobile Users Have Visited a Website That Was Too Slow.

(Source: Neil Patel Digital)

  • Just over 50% of online mobile users have experienced a site crash or received an error message at some point. 
  • Small business website statistics show close to 50% of users expect a website to load in two seconds or less. 
  • Also, 40% of users will abandon a website that takes more than three seconds to load. 

So, you can see that device compatibility is imperative if you want your website to meet user expectations. 

11. 71% of Mobile Users Expect Websites to Load Faster Than on Desktop.

(Source: What Users Want from Mobile)

  • But nearly 50% say mobile sites take longer to load. What’s more, 70% of mobile sites take over seven seconds to load.
  • Website usage statistics show just under 90% of users won’t return to a website if they have a bad experience.
  • Between 70%–80% of customers look into brands online before purchasing or going in-store. 
  • Among the most significant benefits of a website for a small business is blog posts. Organizations that have them see a 126% increase in leads compared to those that don’t. 

It’s not all about compatibility. Your content is just as essential for a successful online presence.

Wrap Up

Small business website statistics give us a good idea of how these companies are doing in a rapidly changing tech environment. 

Some choose not to use websites to their advantage, and they’ll soon face the consequences. Customers want and need online information to research, make purchasing decisions, and share it with others. That’s not going to change, so small business owners need to get onboard. 

Consumer needs and expectations have changed and will continue to morph as technology grows. So don’t let your business get behind.


What percentage of businesses are small businesses?

In Australia, 90% of all businesses are considered small. It’s even more in the US, where 99.9% of all businesses are small. That’s close to 30 million businesses. Also, they employ nearly half of the American workforce (47.5%) or close to 59 million. 

How many small businesses have a website?

It depends where we look, 59% of Australian small businesses lack an official website. Mostly because they feel it is too expensive or they don’t have the time to manage the site. 28% of small US businesses don’t have a website. However, 44% said they will have one by the end of 2021. 

Why do small businesses need a website?

Having a website gives you direct access to consumers, and they get quick access to your business information. Small business website statistics show nearly 50% of users research a business before purchasing, so you need to make that process easy. 

  1. Usability Testing
  2. Clutch
  3. Fundera
  5. GoDaddy
  6. Ko Marketing
  7. GoodFirms
  8. Neil Patel Digital
  9. What Users Want from Mobile

About the author

Avatar for Emma Miles

Emma Miles

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