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60+ Promising Mobile Commerce Statistics [Trends & Sales]

If your business has anything to do with ecommerce, you’ll want to know everything about mobile commerce statistics.

Mcommerce is one of the fastest-growing markets globally. What customers want and expect from businesses is evolving, with more emphasis than ever on two-way communication and convenience. 

So, let’s explore the world of mcommerce and see what it means for all of us. 

Fascinating Mobile Commerce Statistics in 2021

  • Mobile commerce generates 53.9% of all ecommerce.
  • In 2020, the mobile payment market came in at a staggering $1.45 trillion. 
  • Experts predict that it’ll reach about $5.4 trillion by 2026.
  • 96% of American online users are online shoppers.
  • 57% of consumers will use retail apps in-store.
  • In 2020, about 2 billion out of 3.9 billion people accessed the internet via a smartphone.
  • 55% of US consumers have bought products on social media
  • 50% of all global internet traffic is on mobile. 
  • Australia has a 136% mobile penetration rate. 

Mobile Commerce Definition

Mcommerce stands for mobile commerce. It refers to any transaction that happens on a mobile device. That ranges from buying coffee to sending money to your family overseas. So mobile commerce includes any time you contribute to ecommerce on mobile. Now, let’s jump right into what you should know about it.

M Commerce Statistics

Here are some of the essential stats. 

1. Mobile Commerce Generates 53.9% of All Ecommerce.

(Source: Statista)

  • The most popular shopping app in the US is Amazon, reaching 40% of mobile users. It overtakes eBay and Walmart.
  • In the fourth quarter of 2016, the average amount spent on mobile per transaction was $79. 
  • Additionally, it was $98 per order on a tablet. 

But how much is mcommerce worth? 

2. US Mobile Commerce Is Predicted to Reach Over $418 billion in 2024.

(Source: Insider Inc)

  • That would take the m commerce market size to over 44% of the total ecommerce market. 
  • While tablets don’t come anywhere close to mobile sales, they still add to mcommerce. The average order from a tablet is around $101 in 2021, while the average mobile purchase comes in at $134.
  • Over 50% of the global internet traffic is on mobile. 

Can you see what you’ll miss out on if you don’t find a mobile compatible website maker? Let’s look at more details on different locations to get a better understanding.

person holding phone over a laptop

Mcommerce Stats Australia

Australia has a massive mcommerce market, and we’re here to tell you all about it. 

3. 70% of Australians Buy Online.

(Source: The Paypers)

  • Australia has a 136% mobile penetration rate
  • Additionally, it has a 76% smartphone penetration rate. 
  • Australians contribute about $16.8 billion to global ecommerce sales.

So, what devices do Australians use to purchase online? 

4. Australians Prefer Android, Making up 46.9% of Their Smartphones.

(Source: The Paypers) 

  • 63% of Aussies will shop from overseas, making them one of the largest consumer groups globally. 
  • M commerce statistics show 84% of consumers buy from the US.
  • 75% are likely to buy from the UK and 40% from China. 

What about selling?

5. Australia Sells Mostly to China at 40% and the US at 17%.

(Source: The Paypers) 

  • 36% of Australians who purchase globally expect their orders to take over two weeks
  • Online shopping stats in Australia show 15.6% of these purchases happen through a smartphone or tablet. 
  • In 2019, 33% of all Australian ecommerce occurred through a smartphone.

That’s not all. Aussies spend a serious amount online, too. 

6. In 2019, 55% of Smartphone Transactions Happened Through a Mobile Browser.

(Source: Statista)

  • In 2017, Aussies spent $21.3 billion online. 
  • 58% of the Australian population uses the internet to research what they buy
  • M commerce growth in Australia shows its marketplaces grew by nearly 75% in 2017. 

We know what devices Australians are more likely to use, but what apps take their payments? 

7. Over 70% of Australians Pay on Mobile Devices. 

(Source: Carray Group)

  • Between 2016–2017, Australian smartphone weekly purchases increased by 12%
  • In 2017, 20% of Aussie online purchases were from a smartphone. 

Aren’t you curious to find out how users shop? 

Mobile Shopping Statistics

Online shopping stats help us understand better the user behaviour of mobile spending. 

8. 55% of US Consumers Have Bought Products on Social Media. 

(Source: Industry Dive)

  • 66% of buyers research online before making a purchase. Amazon and Google are the most popular sites they check. 
  • 63% of customers prefer buying more expensive items, like electronics, at physical stores. 
  • Still, 52% research such purchases online on mobile or desktop. 

So, how many Americans are shopping online? 

9. Mobile Commerce Trends Show 96% of American Online Users Shop Online.

(Source: Statista) 

  • Out of those, 82% use their phone for ecommerce
  • Customers like to know what they’re getting. 54% of consumers feel better about an online purchase if they receive in-depth information from the seller. 
  • Mobile commerce statistics show 49% feel more confident about products with extra information they can refer to before or after purchasing. 

Apps add significantly to online shopping, so where are users using them the most? 

10. 57% of Consumers Will Use Retail Apps While In-Store, Mostly to Find Discounts.

(Source: Industry Dive)

  • 33% said they’ve made purchases via a smartphone.
  • 49% said they prefer a desktop or tablet for a better user experience. Compatible website builders are key. 
  • Mobile commerce statistics show a mere 37% of consumers think businesses use enough personalization. 

While mobile purchasing is up, we should also understand how these changes affect marketing. 

11. 20% of Marketed Emails Won’t Make It to the User. 

(Source: Industry Dive)

  • 49% of desktop and tablet users said buying online was easier on their devices. They felt their personal information was safer that way. 
  • Additionally, 50% of users ignore marketing emails as they don’t contain relevant offers. Most read emails on mobile, and a lot of marketing emails don’t open properly there. Businesses need to ensure mobile compatibility.

After all that, how much is mcommerce making? 

mobile with Facebook open on the screen

Mobile E-Commerce Sales Statistics

Sales stats give us a much clearer picture of where and how users spend money on mobile. 

12. In 2018, Mobile Apps Made Over $100 Billion. 

(Source: CNBC)

  • 40% of that money came from China. 
  • 24% of US and Spain smartphone users have an ad blocker. Businesses should consider this if they plan on using pop-ups.
  • Mobile commerce statistics show 21% of UK, Germany, and Italy smartphone users have an adblocker, too. 
  • Only 50% of smartphones are compatible with ads, so that’s half the customer base of a PC. 

That’s not all. 

13. Amazon Is the Most Popular Shopping App in the US With Over 150 Million Users. 

(Source: Statista) 

  • Next is Walmart, with over 86 million users. 
  • In 2020, about two billion people accessed the internet on mobile out of 3.9 billion mobile users. 
  • Mobile commerce statistics in 2021 show smartphones made up 54.8% of internet traffic.

With all this mcommerce growth, surely there’s been a massive rise in smartphone sales?  

Smartphones Sales Statistics

Smartphone sales have had a dramatic increase globally. 

14. In 2020, 1.37 Billion Smartphones Were Sold Worldwide. 

(Source: Statista)

  • In 2019, that number was just over 1.5 billion. The decline came with the rise in COVID-19 lockdowns, but the market is recovering.
  • In 2018, organizations spent over $137 billion on mobile ads. 
  • 50% of product-related searches come from mobile. 

But how common is using your smartphone as a payment device?

Mobile Payment Statistics

Mobile payment options are growing rapidly. Let’s explore the market. 

15. In 2020, the Mobile Payment Market Came in at $1.45 Trillion. 

(Source: Mordor Intelligence)

  • Experts predict it will reach about $5.4 trillion by 2026. 
  • Over 25% of consumers make a mobile purchase weekly
  • In 2020, the Indian digital payment market came in at $200 billion. Also, by 2023 experts predict it’ll reach over $1 trillion. 

But it’s not just the Indian market that’s growing. 

16. 55 Million Americans Made a Mobile Payment in 2018. 

(Source: Electronic Transactions Association)

  • Predictions on mobile app sales statistics estimate about 38 million Americans will be using mobile payments by 2023. 
  • What’s more, China is leading the pack, with 81% of all smartphone users making a mobile payment in the last six months. The most popular mobile commerce apps in the country are WeChat and Alipay.
  • To put things into perspective, only 41% of Denmark mobile users pay with their smartphones. 

We can’t help but wonder how many users use mobile payment. 

17. In 2019, Global Mobile Payment Users Stood at About 950 Million. 

(Source: Statista)

  • Estimates predict it’ll climb to a staggering 1.31 trillion by 2023
  • Apple Pay statistics for 2019 show it had over 441 million users worldwide. 
  • 85% of US voice tech users trust the recommended products without additional research. So, voice search and mobile payment together make things super convenient for consumers. 

We’ve had a look at how marketing is changing with the growing rate of mcommerce. But what about more traditional marketing methods? 

Man holding mobile phone

Mobile Messaging E Commerce Statistics

The average American checks their phone every 12 minutes. So, what does this mean for marketing? 

18. 46% of Consumers Prefer Text Messaging With Retail Businesses.

(Source: SimpleTexting)

  • Over 60% of consumers wish there were a text back option for customer support issues. 
  • 50% of customers would opt-in for text message communication on flash sales. 
  • Between 2019–2020, businesses saw a 41% increase in opt-in rates. 

While more traditional methods of mobile marketing are popular, the future is looking pretty bright for mcommerce. 

The Future of Mcommerce

The mcommerce growth is undeniable, but what does the future have in store? 

19. By 2025, About 72% of US Internet Users Will Access the Web Solely via a Smartphone.

(Source: CNBC) 

  • Meanwhile, 69 million will access the internet via PC alone. 
  • 1.3 billion will use both a smartphone and PC.
  • Global mobile commerce revenue statistics show mcommerce will rise around 25% annually. 
  • Predictions estimate mcommerce will grow from about $128 billion in 2019 to $418 billion in 2024

If companies want a piece of the pie, they have to jump onboard the mcommerce train, or they’ll be left behind. 

Wrap Up

Mobile commerce statistics show a massive market change. We see new trends in payment methods, research, customer-business interactions, and purchasing behaviour. 

The smartphone may very well replace brick-and-mortar stores, changing the whole world of shopping.

Businesses and organisations that want a place in the market need to get on board the mcommerce train by ensuring mobile compatibility in their marketing and mobile commerce efforts.

FAQ

What is mobile commerce?

Mcommerce is when a consumer uses a wireless device, like a smartphone or tablet to make online transactions. It’s not only for buying products. It covers any online transaction like paying a bill or online banking. And mobile commerce is on the rise, with billions of dollars spent every year. 

What percent of online retailers now have M-commerce websites?

Around 75% of online retailers have a mcommerce website. But the number is growing as more studies and research show the definite increase in revenue a mobile site can bring. Customers want mobile compatibility and apps for convenience and targeted marketing. 

Is there mobile commerce crime? 

Yes, but don’t worry. Compared to a PC, hacking a smartphone is much more complicated. Still, like everything online, cybercrime is always a danger. That’s why mcommerce sites strive for the most advanced technology to keep your information safe. Also, most sites have insurance in place. 

Is retail mcommerce bigger than traditional retail?

Mobile commerce statistics show that mcommerce is massive and keeps growing, but it hasn’t overtaken traditional retail. Still, ecommerce as a whole has increased dramatically, particularly between 2019–2021 where COVID-19 forced many to buy online for the first time. If the trend continues, mcommerce will overtake global payment methods as it has already done in China and India.  

  1. Statista
  2. Insider Inc
  3. The Paypers
  4. Statista
  5. Carray Group
  6. Industry Dive
  7. Statista
  8. Statista
  9. CNBC
  10. Statista
  11. Statista 
  12. Mordor Intelligence
  13. Electronic Transactions Association
  14. Statista
  15. SimpleTexting

About the author

Avatar for Emma Miles

Emma Miles

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