Internet usage statistics help us understand the online world a lot better. We all browse the internet daily, but have you ever wondered how others are using it?
If you’re a business owner, keeping on top of the rapid changes in technology is vital for the success of your business.
Here’s what you should know.
Fascinating Facts About Internet Stats
- In January 2021, there were 4.66 billion users on the internet worldwide.
- The average user spends 6.3 hours on the internet every day.
- Between 2017–2021, mobiles accounted for about 50% of internet usage.
- In April 2021, Denmark and the UAE had the highest internet penetration rate — 99%.
- Asia makes up 53.4% of all users online with 2.7 billion.
- 89% of the Australian population use the internet — 20.32 million.
- Facebook remains the most popular social media site with 2.7 billion users worldwide.
- The Philippines has the highest average social media usage — four hours a day.
- Chrome is the most popular browser worldwide, holding 65.27% of the market.
- 7% of American adults don’t use the internet at all.
Internet Usage Global Statistics
Billions of people use the internet daily. Let’s have a look at the numbers.
1. In January 2021, There Were 4.66 Billion Internet Users Worldwide.
- That’s 59.9% of the world’s population.
- The average internet user spends 6.3 hours on the internet each day.
- In 2020, there were 1,001 data breaches in the US.
Many people use multiple devices. So let’s have a look at internet usage statistics by device.
2. Desktop Users Take up 45.3% of the Internet Usage Market.
(Source: Merchant Survey)
- Between 2017–2021, mobiles accounted for about 50% of internet usage.
- Tablets make up only about 2.7%.
- 20% of all Google App searches are through voice control, showing the rise of the technology.
That’s on a global level. Now, let’s break things down.
Internet Access Countries Statistics
We found some fascinating information about the internet usage of some countries.
3. In April 2021, 99% of Denmark and the UAE Had Access to the Internet.
- Next up was the UK, with a 98% penetration rate.
- South Korea, Switzerland, and Sweden all come in at 97%.
- Saudi Arabia covers 95.7%. Lastly, in Germany and the Netherlands, 95% have access to the internet.
But what about internet use statistics?
4. Asia Makes up 53.4% of All Users With 2.7 Billion.
(Source: Internet World Stats)
- Europe is next with about 736 million, or 14.3% of the internet population.
- Africa has around 537 million users, equal to 11.5% of the total.
- Latin America and the Caribbean come in next with about 498 million users — 9.6% of all users.
Another interesting factor we should consider is the internet usage statistics in developing countries.
5. In 2019, Developing Countries Had an Internet Penetration Rate of 44.4%.
- The world average in 2019 was 51.4%, whereas developed countries stood at 86.7%.
- In 2005, the average was only 16.8%. Developed nations already had a staggering 52.8% internet adoption rate, and developing ones had only 8.1%.
- In 2019, in the least developed countries, only 19.5% had access to the internet.
Let’s explore some of the internet usage statistics for Australia.
6. 89% of the Australian Population Use the Internet — 20.32 Million.
- 45.2% of that internet usage comes from mobile devices.
- 16.19 million Australians use Facebook.
- 11.36 million of them use Whatsapp.
Now, let’s look at it from a different perspective.
Internet Usage Statistics by Year
Technology has developed at an alarming rate, so what did that do for internet stats?
7. In December 1995, the Internet Had 16 Million Users or 0.4% of the Population
(Source: Internet World Stats)
- In December 2000, that had increased to 5.8% — 361 million of the world population.
- By June 2010, there were 1.9 billion users online or 28.7%.
- In 2020, internet usage increased between 50%–70%. That’s due to the massive rise in people working and entertaining themselves at home because of the COVID-19 outbreak. In June 2020, there were 4.8 billion users.
We shouldn’t only focus on the yearly growth. Let’s see who’s using the internet.
Demographic Internet Usage Statistics
Knowing more about users on the internet can help businesses with marketing and give a bigger picture of the global network.
8. 99% of the US Population Between 18–29 Years Old Use the Internet.
- Elderly internet usage statistics show 75% of US people over 65 use the internet.
- 98% of 30–49-year-olds in the US have access to the internet.
- Finally, 96% of 60–64-year-olds are part of the online world.
But let’s explore the internet usage statistics by gender.
9. 94% of US Males Use the Internet.
- Similarly, 93% of US females are online users.
- Youtube is one of the most popular media sources, with 78% of men and 68% of women on it.
- Facebook is incredibly popular with 75% of women and 63% of men.
Social media is a vast web that’s changing daily. But how are people using it?
Statistics on Social Media Use
While people still use the internet for research and communication, one of its primary functions today is social media.
10. 71% Of Americans Between 18–29 Use Instagram in 2021.
(Source: Pew Research Center)
- 65% of the same age group uses Snapchat, and about 50% — TikTok. Youtube is the most popular site, with 81% of Americans on the video platform.
- There’s a big difference in age when it comes to social media. 84% of Americans 18–29 use social media. 81% are between 30–49, 73% are between 50–64, and 45% are over 65.
- About 7% of American adults don’t use the internet at all.
Is the trend the same in other countries?
11. India Has the Most Users on Instagram — 150 Million.
- Internet traffic statistics show America is up next with 140 million users.
- Brazil comes in third with 100 million Instagram users.
- Lastly, Indonesia has 86 million users of the platform.
What about other social media networks?
12. Facebook Is the Most Popular Social Media Site With 2.7 Billion Users Worldwide.
- Youtube is the second most popular, with 2.2 billion worldwide users.
- Next is Whatsapp, with two billion users.
- Surprisingly, Facebook Messenger is up after that with 1.3 billion, followed by Instagram with 1.2 billion.
Let’s see if internet world stats affect social media use.
13. The Philippines Has the Highest Average Social Media Usage — Four Hours a Day.
- US social media users spend around two hours a day on social media.
- About 50% of the Australian population log into Facebook daily. That’s around 12.5 million people, making it the most popular social media site in the country.
- Youtube is next, with 16 million Australians logging in monthly.
That’s all for social media, but what about browsers?
Ease of use and reliability have pushed some browsers to frontrunners.
14. Chrome Is the Most Popular Browser Worldwide With 65.27% of the Market.
- Live internet stats show Safari is next with 18.34%.
- Then there’s a massive drop to Edge with 3.4%.
- Firefox has 3.29%, Samsung internet — 3.18%, and lastly, Opera — 2.19%.
So we know who is searching and what they use most, but what’s the shopping trend like?
Internet Use for Shopping Online
Let’s see how online shopping is doing.
15. 30% of Online Shoppers Would Purchase From a Social Media Site.
- Facebook was the most popular, with 20% of shoppers willing to buy straight from the network. Males (23%) are more likely than females (17%) to purchase through social media sites.
- Pinterest came in next with 17%, and Instagram with 14%.
- Lastly, Twitter with 12%, and Snapchat with 10%.
But that’s not all. Let’s look a bit deeper at how people with internet access shop online.
16. 67% of Millennials Will Rather Spend Money Online Than In-Store.
- Gen X and Millennials spend six hours a week on average shopping online. Older generations spend about four hours.
- It’s not just about age. On average, Metropolitan online shoppers spend $80 more than suburban shoppers.
- Men are 28% more likely to shop online.
Do you see why finding the right online store builder is important? Let’s see what internet usage statistics tell us about why people spend.
17. Price Is the Most Influential Factor for 87% Of Shoppers.
- Shoppers want their goods delivered timely and at a reasonable price, with 80% saying shipping costs and time influence their purchases. 66% gave up on an item because the shipping charge was too high.
- 78% of online shoppers want to see product pictures before buying.
- Product reviews also remain crucial for 69%.
Advertising and shopping are big reasons social media sites remain operational. We recommend looking for an eCommerce website builder with a fully integrated service like Weebly.
Internet usage statistics help us understand how the global network works and how people use it daily. It allows businesses to explore modern ways to engage with customers and grow with the rapid technology changes.
Social media has overtaken the online world, and there’s no going back. Businesses that want to stay afloat need to jump on board and take part in the great technology revolution.
How many people have access to the internet?
There are 4.66 billion internet users worldwide. Breaking that down, 4.32 billion are active mobile users. Social media has 4.2 billion active users. Also, there are 4.15 billion mobile social media users. Most users of the internet are in Asia, with 2.7 billion.
How many people have internet access in Australia?
In 2018, 14.7 million Australians had internet access. The most popular connection is fibre, which has grown exponentially over the past two years. There were 2.1 million fibre users in 2017 and 3.6 million in 2018, a 3.6% increase in a year.
How big is the internet?
Facebook, Amazon, Google, and Microsoft have 1,200 petabytes of data. To put that into perspective, that’s 1.2 million terabytes. It’s enough data for 400 trillion songs at three minutes each, amounting to 2.2 billion years of audio. The data is too much to even comprehend, and we’re only talking about four of the big players.
When did the internet become popular?
Between 1986–1987, the internet went from 2,000 hosts to 30,000. This was due in large part to businesses using email. But in 1993, with the launch of the Mosaic browser, the internet opened up and grew from 130 websites to more than 100,000 by 1996. The most popular browser was Navigator, with about ten million users.
What is the average person’s internet data usage?
In 2019, the average Australian used 258 GB of data monthly. In 2012, that number was 820% lower. Queensland has the highest average usage with 274 GB per month. Tasmania had the lowest — 231 GB per month. In 2019, Australia used 1.35 billion GB, mostly on video streaming.
What are the top uses of the internet?
Email remains the most popular with 85% of all users. Research and downloading files are also among the top internet uses. Interactive games and education make the top ten, too, particularly during COVID-19. Also, billions use the internet to make friends and find partners.
What is the global internet usage?
There are over four billion users of the internet worldwide. We use Google 92.5 billion times every month. Also, in the same period, we go on Youtube 34.6 billion times, and Facebook 25.5 billion times. Then, there’s a big jump to Twitter with 6.6 billion monthly uses.
Are there internet usage statistics by the time of day?
There are peak times where most users are on the internet at specific hours. It’s usually between 7–11 pm, no matter where you are in the world. You can try that window for engaging customers on social media.
What’s the Australia internet ranking?
Australia ranks 61st in the world for internet speed. The average global download speed is 96.43 Mbps, and for Australia, that’s only 58.83 Mbps. In America, the speed is 173.67 Mbps, putting them at number 11 worldwide. Internet usage statistics show that the number one spot goes to Thailand with a 308.35 Mbps average download speed.