Because a large part of a company’s brand identity is their online presence, having an efficient and easy-to-navigate website is very important for most companies nowadays, and while it might be very hard to develop and code an entire website by yourself, there are many different ways for you to develop a website in a way that does not require you to code anything or even have any web development knowledge.
This article is going to give you some insight on how to choose the best way to build your website by either using website builders, web developers or web consultants.
A Web Developer is someone who will turn any idea you have for your online presence and website into a reality. The advantage of having a web developer is that he or she will be able to create and implement any type of features you would like, from having really great animations to effects when your mouse hovers over words.
By working with a web developer, you will be able to create a unique, innovative and different website than what already exists on the market.
- Entirely customized website
- Easier integration of latest features and technology
- Easier to comply with W3C standards
- Allows you to see your own coding and edit it if needed
Web designers are a bit more common than web developers, since a web designer has most of the capabilities of a developer, as well as more creativity. Designers are the ones taking care of the User Experience on your website and making sure that any visitor has a good experience while visiting it.
Designers are also good to give feedback regarding the ideas you might have for your website, and whether or not it is realistic and at all possible. They will allow for the full customization but also add to it, making it easier for your audience to navigate and want to stay on your site. Designers will use colours, fonts, animations, and anything else to attract the eye and keep your users interested and engaged.
- High-quality design
- Entirely customized and unique website
- Easier to create exactly what you want
- More user-friendly
For many people wanting to create a website, getting a website builder is one of the easiest and most straightforward solutions. Many people with no coding experience or knowledge have used website builders to create the website of their dreams in a straightforward and efficient way.
Website builders are used to get basic websites up and going quick. With them, you are able to sign up for a service, drag and drop content on top of pre-made templates and get your website live. Website builder’s advantage is that they are extremely easy to use and the already existing templates makes it easier for people with little to no coding knowledge to create and launch an amazing website.
- Easy and fast to create
- Added plugins and extensions
Many big corporations, as well as small businesses, use consultants in many areas of the business. From financial Consultants and Customer Service Consultants to Web Consultants.
A Web Consultant will have a very important role in your business, as they will give you important advice regarding how to increase your online presence. A good and skilled web consultant will have the power of both the developer, designer, but also understand what is necessary to drive business for your company online. Web consultants will take the time to learn about your business model, what you’re all about, and how to make the most of it all.
When hiring a consultant, you will have to understand that I will most likely not be a one-time thing. They are hired to maintain your internet presence, which is centred around your website/app but not limited to it. Most will branch out to your social media, ad campaigns, newsletters, and much more. Web consultants will also make sure that your website is constantly up to date with a technology and that you have the most innovative and cutting-edge technology on the market.
- A better website of a higher quality
- A long-term relationship that ensures that your website will thrive in the long run
- Social media maintenance
- Constant update regarding the latest technology
There is a fixed rate to use website builders, depending on whether you are on a regular or a business plan. The rates for website builders typically include a domain name, as well as an email domain. The rates can range from $4.99 to $19.99 or more per month.
Web Developer/ Web Designer
Both web developers and web designers charger either hourly rates or a value-based price for the complete website or feature they are implementing.
An hourly rate is going to give you an idea of how much the website will cost you to develop in the long run, even though this rate might be different from one developer or designer to the next. Skills, knowledge, and creativity (for designers) have a big influence on how much it is going to cost you so it will be important for you to take them into account.
Hourly rates generally range from $40-$120/hour or more.
A fixed price for an entire website or a feature will generally depend on the type of website or feature you want to create, which makes it very hard to determine a pricing range. Because certain websites are larger and more ambitious than others when it comes to features and technology, everything will depend not only on what you had envisioned for your website but also what your budget is.
Because of the different set of skills from one web consultant to the next, and because what is requested from web consultants also varies greatly depending on the client and the project, it is very hard to put a fixed price on how much hiring a web consultant would cost.
It will depend on whether or not you are looking for just a website for your business and have them maintain it, or if you want him to keep you up to date on standards and the newest technologies available. Whether or not you are looking for social media maintenance as well will be of very big importance.
Because so much will be involved with your consultant, we greatly advise you to always schedule an appointment and actually talk to them in person about your needs and what you envision for your website and online presence. Allow for a lot of back and forth and make sure you listen to what they offer. Remember that they have dedicated themselves to this field and they are knowledgeable about the industry, just as you have to your business.
We understand that thinking about how much this kind of project would cost could be confusing for some, especially those who are not in the industry. In order to give you more guidance and information regarding what creating a website would cost, there are several online website and app price calculators, giving you direct and reliable information regarding how much the project you have in mind will cost you.
Depending on whether you choose to go with a website builder or a web developer or designer, there will be a few things you will need to remember to do in order to make sure that you get the best product possible.
Make sure you clearly explain everything you had in mind for your websites, especially the types of features and functionalities you want to be implemented, and once you do, make sure you carefully listen to their professional advice.
Much like the developer, you will have to be very clear and specific about what you want for your website: from the features to the fonts and colours if possible. Make sure the designer understands your vision and what you want to accomplish and once he does, listen very closely to what he can accomplish for you and your website.
You will need to clearly present your business model. Explain what you’re looking for; new customers, more online views, bigger fan base, expand your business to new horizons online… No matter what your idea is, tell them, all of this information will help shape what they can do for you. Then, listen.
The Website Builder
You will have to take a look at all the templates to see which one fits your company the best, understand and play with every feature to know what you can and cannot do as well as understand the limitations of the website builder you chose. Many of them have very efficient support staff that would be happy to help you at any time, so do not hesitate to contact them if you feel like you need some help.
A lot of back and forth between the developer and you will be an indication that he knows what he is doing and cares about doing your project properly, so expect them to frequently follow up with you about things that you could consider to be minor details. Make sure there is a healthy and frequent conversation happening as the process go along to make sure that you both understand one another and that you are working towards creating the same thing.
To conclude, there are different things you will need to take into account when deciding whether to choose between a website builder, a web developer or a web consultant to create your website. Budget, time but also the features you would like to implement will all have to be considered in order for you to make the best decision possible.